Privacy Policy

Samuel, Son & Co., Limited

PRIVACY STATEMENT

Last Updated: [3/19/2026]

Introduction

Samuel, Son & Co., Limited, (“Samuel”, “we”, or “us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Statement.

This Privacy Statement (our “Privacy Statement”) describes the types of information we may collect, use, maintain, protect, disclose, or otherwise process about you when you visit the website https://www.samuel.com/ (the “Website”) and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information.

This Privacy Statement applies to information we collect:

• on our Website; and

• in email, text, and other electronic messages between you and Samuel, Son & Co., Limited through the Website.

It does not apply to information collected by:

• us through any other means, including on any other website operated by Samuel or any third party (including our affiliates and subsidiaries);

• us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us; or

• any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from the Website.

Please note that our Website is intended only for individuals acting in a business-to-business context (“Business Customers”) and is not intended for general consumers acting in a personal or household context.

Please read this Privacy Statement carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Privacy Statement. This Privacy Statement may change from time to time (see Changes to Our Privacy Statement). Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Statement periodically for updates.

Collection and Use of Your Personal Information

Throughout this Privacy Statement, the term “Personal Information” means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Information does not include any deidentified or aggregated information.

We collect Personal Information from various sources, including:

• directly from you when you provide it to us;

• automatically as you navigate through or otherwise use the Website; and

• from third parties, for example, our business partners.

The Personal Information we collect depends on your interaction, for example whether you interact with us as a visitor to our Website or as a Business Customer to whom we provide products and services.

Personal Information Collected

From Website Visitors. We collect the following types of Personal Information directly from you when you access or use our Website: real name, postal address, email address, phone number, and any other identifier by which you may be contacted online or offline. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us.

From Business Customers. If you are a Business Customer of Samuel, you may provide us with certain Personal Information about you, such as your name, address, email address, telephone number, employer name, job title, employment history. We use the information we obtain about you as a Business Customer to enable us to provide you with the products and services which you request.

In addition, we also collect other types of Personal Information when you fill out the order form to request information about our company or its products and services. You also provide us with Personal Information when you communicate with us by e-mail or in any other way. When you fill in the order form on our Website or communicate with us in any other way, we may retain the content of your message and our response to you. We use this information to respond to your request and to better understand the needs of customers and potential customers.

Information We Collect on our Website through Automatic Data Collection Technologies

We may also use automatic data collection technologies to collect certain Personal Information about your interaction with our Website. This can include information about your equipment, browsing actions, and patterns, such as:

• details of your visits to our Website, including traffic data, logs, referring/exit pages, date and time of your visit to our Website, error information, and other communication data, as well as the resources that you use or otherwise interact with on or through the Website;

• information about your computing device and Internet connection, such as your IP address, operating system, browser type, advertising ID, and device ID; and information collected through cookies (or browser cookies) running on our Website.

The information we collect automatically may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences; (iii) customize our Website according to your individual interests; (iv) speed up your searches; and (v) recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies. Cookies are small data files placed on your computer that allow us to collect certain information whenever you visit or interact with our Website. Some of these cookies are managed by us (first-party cookies), while others are managed by third parties that we do not control (third-party cookies). You can find more information about cookies at http://www.allaboutcookies.org.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Website. More information about our use of specific cookies and how long they remain on your device can be found via the cookie consent manager, which you may access at the bottom of any page of our Website and reviewing the specific cookies listed under each category of cookies.

• Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

BY CONTINUING TO ALLOW ANY OF THE ABOVE DESCRIBED TECHNOLOGIES (SEE CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION), YOU HEREBY CONSENT TO OUR RECORDING AND DISCLOSURE TO THIRD-PARTY COOKIE PROVIDERS OF YOUR USE OF THE WEBSITE OR OTHER COMMUNICATIONS YOU MAY HAVE WITH OUR WEBSITE.

Information We Create About You

We may also create certain information about you. When we associate this information with other Personal Information about you, we consider this information to be Personal Information. This information includes unique identifiers, records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

 How We Use Your Information.

We use information that we collect about you or that you provide to us, including any Personal Information:

• to provide and personalize our Website and its content to you;

• to provide you with information, products, or services that you request from us;

• to support, develop, troubleshoot, and debug our Website, products, and services;

• to create, maintain, customize, and secure your account with us;

• to process your requests, purchases, transactions, and payments and prevent transactional fraud;

• to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;

• to personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and advertisements through our Website, third-party sites, and via email or text message (with your consent, where required by law);

• to contact or advertise to you about our own goods and services that may be of interest to you;
• to help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business;
• for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our products and services;
• detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
• debugging to identify and repair errors that impair existing intended functionality;
• to carry out our obligations and enforce our rights arising from any contracts, including for billing and collection;
• in any other way we may describe when you provide the information;
• to fulfill any other purpose for which we have collected it; and
• for any other purpose with your consent.

Disclosure of Your Personal Information.

We do not share, trade, sell, or otherwise disclose your Personal Information for purposes other than those outlined in this Privacy Statement. However, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect or you provide as described in this Privacy Statement:

• to our subsidiaries and affiliates;

• to contractors, service providers, and other third parties we use to support our business. These entities provide various services, including IT and infrastructure support services and payment processing services;

• to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Samuel, Son & Co., Limited’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Samuel, Son & Co., Limited is among the assets transferred;

• to third-party cookie and other tracking technology providers for the purpose of providing analytics and cross-context behavioral advertising services to us;

• for any other purpose disclosed by us when you provide the information; and

• with your consent.

We may also disclose your Personal Information:

• to comply with any court order, law, or legal process, including to respond to any government or regulatory request;

• to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and

• if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Samuel, Son & Co., Limited, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosures of Your Information. These third parties may also aggregate the information they collect with information from their other customers for their own purposes.

In addition, we strive to provide you with choices regarding the Personal Information we have collected about you. We have created mechanisms to provide you with control over your Personal Information:

• Tracking Technologies. We may use certain tracking technologies that may record your activities on our Website and your other online activities, and such recordings may be disclosed and processed by third-parties who provide such technologies. This helps us understand our users and the use of our Website. You may disable these technologies through our cookie consent manager, which you may access at the bottom right of any page of our Website.  You may set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent, however, if you disable or refuse cookies, please note that some parts of our Website may then be inaccessible or not function properly.

As noted above, we do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its websites by visiting www.aboutads.info.

• Direct Informational, Marketing, and Promotional Offers from Samuel. We may send informational, promotional or marketing-related emails to you, and where required by law, we will obtain your consent to do so. You may opt out of such communications at any time by clicking the “unsubscribe” link at the bottom of the email. If you opt-out of receiving these types of emails from us, please note that you may continue to receive transactional or account-related communications from us.

California residents may have additional rights and choices. Please see our Privacy Addendum for California Residents for more information.

Accessing, Correcting, and Deleting Your Personal Information.

You may send us an email at marketing@samuel.com to request access to, correct, or delete any Personal Information that we have collected about you. If you have an account with us, we cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change or delete your Personal Information if we believe the change or deletion would violate any law or legal requirement or cause the information to be incorrect.

The jurisdiction in which you are a resident or are located may provide you with additional rights and choices regarding your Personal Information. Please see Jurisdiction-Specific Privacy Rights for more Information.

Jurisdiction-Specific Privacy Rights.

The law in some jurisdictions may provide you with additional rights regarding our use of Personal Information. To learn more about any additional rights that may be applicable to you as a resident of one of these jurisdictions, please see the privacy addendum for your jurisdiction that is attached to this Privacy Statement.

Your California Privacy Rights

If you are a resident of California, you have the additional rights described in our Privacy Addendum for California Residents.

Canadian Privacy Rights and Disclosures

If you are a resident of Canada, you are entitled to the additional rights and disclosures described below.

• Access, Portability, Correction, and Deletion Rights. By law you have the right to request access to (obtain a copy of), correct, and delete the Personal Information that we hold about you, subject to certain exceptions. You can request to review, change, access, or obtain a copy of your Personal Information, as well as to request to correct or delete any Personal Information that we have collected about you, by contacting us by email at marketing@samuel.com.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes or deletions. We reserve the right to limit or deny your request if you have failed to provide sufficient information to verify your identity or to satisfy our legal and business requirements. In addition, applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you or that we may have destroyed or erased. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions and to the extent required by applicable law.

• Withdrawal of Consent. To the extent that our processing of your Personal Information is based on your consent, you may withdraw your consent at any time by following clicking the “unsubscribe” link at the bottom of the email or contacting us by email. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal.

Do Not Track Signals and Global Privacy Control Signals.

We also may use automated data collection technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals, and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

Consent to Processing of Personal Information in the United States

In order to provide our Website to you, we may send and store your Personal Information outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Information. Your Personal Information may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Website, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Information outside the country where you reside or are located, including in the United States.

Information Security

We are committed to the security of your Personal Information and have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website.

Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under the age of 18 may provide any Personal Information to or on the Website. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any information on our Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn that we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete such information. If you believe we might have any information directly from a child under 18, please contact us at marketing@samuel.com.

Changes to our Privacy Statement

We may change this Privacy Statement at any time. If we update or make changes to this Privacy Statement, we will post the revised statement on this page. The date this Privacy Statement was last revised is identified at the top of the page. You are responsible for periodically visiting this Privacy Statement to check for any changes.

Contact Us

If you have a question or concern about this Privacy Statement or the ways in which we collect and use your Personal Information described in this Privacy Statement or if you have any requests related to your Personal Information pursuant to applicable laws, you are welcome to contact us at: marketing@samuel.com.

California Privacy Statement Addendum

Last Updated: [3/19/2026]

Introduction

This California Privacy Statement Addendum (the “California Privacy Addendum”) supplements the information contained in Samuel, Son & Co., Limited’s (“Samuel,” “we,” “our,” or “us”) Privacy Statement and describes our collection and use of Personal Information (as defined below).

This California Privacy Addendum applies to all (i) visitors, users of our website, and (ii) employees, owners, directors, officers, or independent contractors of another company, partnership, sole proprietorship, non-profit, or government agency who reside in the State of California (collectively, “California Residents” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CPRA”) and any terms defined in the CPRA have the same meaning when used in this notice.

Scope of this California Privacy Addendum

This California Privacy Addendum applies to: (i) verbal communications or transactions between us and you as a California Resident in the context of providing a product or service to or receiving a product or service from your Business Entity (a “Business Relationship”), and (ii) information that we collect when you visit https://www.samuel.com/ (the “Website”) and use our products and services whether provided to you online or offline (our “Products and Services”) that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household, or device (“Personal Information”).

However, publicly available information that we collect from government records and deidentified or aggregated information (when deidentified or aggregated as described in the CPRA) are not considered Personal Information and this California Privacy Addendum does not apply to such information as well as other Personal Information that is excluded from the scope of the CPRA.

In addition, it does not apply to employment-related Personal Information collected from our California-based employees, job applicants, contractors, or similar individuals (“Personnel”). Please contact your local human resources department if you are part of our California Personnel and would like additional information about how we process your Personal Information.

Information We Collect About You and How We Collect It

On the Company’s website and/or as part of our Business Relationships, we collect, and over the prior twelve (12) months have collected, the following categories of Personal Information about California Residents:

We will not collect additional categories of Personal Information without providing you notice. As further described under To Whom Do We Sell or Share Your Personal Information, we may “sell” any categories of Personal Information for monetary or other valuable consideration and we may “share” any categories of Personal Information for cross-context behavioral advertising.

Sources of Personal Information

We collect Personal Information about you from the sources described in our Privacy Statement.

Purposes for Our Collection of Your Personal Information

We collect Personal Information for the purposes described in our Privacy Statement.

We may use, “sell” for monetary or other valuable consideration, “share” for the purposes of cross-context behavioral advertising, or disclose Personal Information we collect and, over the prior twelve (12) months, have used, “sold” for monetary or other valuable consideration, shared for the purpose of cross-context behavioral advertising, or disclosed the Personal Information we have collected, for the purposes described in our Privacy Statement.

Company will not use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Third Parties to Whom Do We Disclose Your Personal Information for Business Purposes

In the preceding twelve (12) months, Company has disclosed the following categories of Personal Information for one or more of the business purposes described below to the following categories of third parties:

We disclose your Personal Information to the categories of third parties listed above for the following business or commercial purposes:

• Helping to ensure security and integrity of our products, services, and IT infrastructure to the extent the use of the Personal Information is reasonably necessary and proportionate for these purposes;

• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;

• Providing advertising and marketing services, except for cross-context behavioral advertising, to California Residents.

In addition to the above, we may disclose any or all categories of Personal Information to any third-party (including government entities and/or law enforcement entities) as necessary to:

• comply with federal, state, or local laws, or to comply with a court order or subpoena to provide information;

• comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;

• cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers’) believe may violate federal, state, or local law;

• comply with certain government agency requests for emergency access to your Personal Information if you are at risk or danger of death or serious physical injury; or

• exercise or defend legal claims.

To Whom Do We Sell or Share Your Personal Information

“Sale” of Your Personal Information for Monetary or Other Valuable Consideration

As noted in our Privacy Statement, we do not sell Personal Information as the term “sell” is commonly understood to require an exchange for money. However, the use of advertising and analytics cookies on our Website is considered a “sale” of Personal Information as the term “sale” is broadly defined in the CPRA to include both monetary and other valuable consideration. Using this broad definition, our “sale” is limited to our use of third-party advertising and analytics cookies and their use in providing behavioral advertising and their use in understanding how people use and interact with our Website. Our “sales” of your Personal Information in this matter are subject to your right to opt-out of those sales (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Information).

“Sharing” of Your Personal Information for Cross-Context Behavioral Advertising

Company may “share” your Personal Information for the purpose of cross-context behavioral advertising, subject to your right to opt-out of that sharing (see Your Choices Regarding our “Sale” or “Sharing” of your Personal Information). Our “sharing” for the purpose of cross-context behavioral advertising would be limited to our use of third-party advertising cookies and their use in providing you cross-context behavioral advertising (i.e., advertising on other websites or in other mediums). When the recipients of your Personal Information disclosed for the purpose of cross-context behavioral advertising are also permitted to use your Personal Information to provide advertising to others, we also consider this disclosure as a “sale” for monetary or other valuable consideration under the CPRA.

In the preceding twelve (12) months, Company has “sold” for monetary or other valuable consideration, or “shared” for the purpose of cross-context behavioral advertising, the following categories of Personal Information to the following categories of third parties:

Sale or Sharing of Personal Information of Minors Under the Age of 16

We do not have any actual knowledge that we “sell” the Personal Information of minors under the age of 16 for monetary or other valuable consideration and we do not have any actual knowledge that we “share” such Personal Information for cross-context behavioral advertising without affirmative consent as required by the CPRA. More information on how minors under the age of 16 may change their choice regarding the “sale” or “sharing” of their Personal Information can be found in Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information.

California Resident Data Requests

The CPRA provides California residents with specific rights regarding their Personal Information. This section describes your CPRA rights and explains how to exercise those rights. You may exercise these rights yourself or through your Authorized Agent. For more information on how you or your Authorized Agent can exercise your rights, please see Exercising Your CPRA Privacy Rights.

• Right to Know. You have the right to request that Company disclose certain information to you about our collection and use of your Personal Information over the past 12 months (a “Right to Know” Request). This includes: (a) the categories of Personal Information we have collected about you; (b) the categories of sources from which that Personal Information came from; (c) our purposes for collecting this Personal Information; (d) the categories of third parties with whom we have shared your Personal Information; and (e) if we have “sold” or “shared” or disclosed your Personal Information, a list of categories of third parties to whom we “sold” or “shared” your Personal Information, and a separate list of the categories of third parties to whom we disclosed your Personal Information to. You must specifically describe if you are making a Right to Know request or a Data Portability Request. If you would like to make both a Right to Know Request and a Data Portability Request you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know Request. You may make a Right to Know or a Data Portability Request a total of two (2) times within a 12-month period at no charge.

• Access to Specific Pieces of Information (Data Portability). You also have the right to request that Company provide you with a copy of the specific pieces of Personal Information that we have collected about you, including any Personal Information that we have created or otherwise received from a third-party about you (a “Data Portability” Request). If you make a Data Portability Request electronically, we will provide you with a copy of your Personal Information in a portable and, to the extent technically feasible, readily reusable format that allows you to transmit the Personal Information to another third-party. You must specifically describe if you are making a Right to Know Request or a Data Portability Request. If you would like to make both a Right to Know Request and a Data Portability Request you must make both requests clear in your request. If it is not reasonably clear from your request, we will only process your request as a Right to Know request. If we are unable to disclose certain pieces of your Personal Information, we will describe generally the types of personal information that we were unable to disclose and provide you a description of the reason we are unable to disclose it. You may make a Right to Know or a Data Portability Request a total of two (2) times within a 12-month period at no charge.

• Correction. You have the right to request that we correct any incorrect Personal Information about you to ensure that it is complete, accurate, and as current as possible. You may request that we correct the Personal Information we have about you as described below under Exercising Your CPRA Privacy Rights. In some cases, we may require you to provide reasonable documentation to show that the Personal Information we have about you is incorrect and what the correct Personal Information may be. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect or if the Personal Information is subject to another exception under the CPRA.

• Deletion. You have the right to request that Company delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your California Resident Request (see Exercising Your CPRA Privacy Rights), we will delete your Personal Information from our records, unless an exception applies pursuant to the CPRA. Some exceptions to your right to delete include, but are not limited to, if we are required to retain your Personal Information to complete the transaction or provide you the goods and services for which we collected the Personal Information or otherwise perform under our contract with you, to detect security incidents or protect against other malicious activities, and to comply with legal obligations. We may also retain your Personal Information for other internal and lawful uses that are compatible with the context in which we collected it.

• Non-Discrimination. We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CPRA, we will not do any of the following as a result of you exercising your CPRA rights: (a) deny you goods or services; (b) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (c) provide you a different level or quality of goods or services; or (d) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your CPRA Privacy Rights

To exercise the rights described above, please submit a request (a “California Resident Request”) to us by either:

Submitting a request online at www.samuel.com/opt-out; or

Emailing us at marketing@samuel.com.

You may also use an authorized agent to exercise your rights on your behalf. If you wish to use an authorized agent, we require that your authorized agent provides written proof to us that he or she is authorized to act on your behalf, and we may also require your authorized agent to verify his or her own identity. To submit a request to Company on behalf of another person as an Authorized Agent, please utilize the methods identified above. If you fail to make your California Resident Request in accordance with the ways described above, we may either treat your request as if it had been submitted with our methods described above or provide you with information on how to submit the request or remedy any deficiencies with your request.

Only you, or your Authorized Agent that you authorize to act on your behalf, may make a California Resident Request related to your Personal Information. To designate an Authorized Agent, see Authorized Agents below.

All Privacy Requests must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an Authorized Agent of such a person.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm which Personal Information relates to you or the individual for whom you are making the request as their Authorized Agent.

Making a California Resident Request does not require you to create an account with us.

We will only use Personal Information provided in a California Resident Request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information.

Authorized Agents

You may authorize your agent to exercise your rights under the CPRA on your behalf by providing them with written authorization or with power of attorney to exercise your rights in accordance with applicable laws (an “Authorized Agent”). We may request that your Authorized Agent submit proof of identity and that they have been authorized exercise your rights on your behalf. We may deny a request from your Authorized Agent to exercise your rights on your behalf if they fail to submit adequate proof of identity or adequate proof that they have the authority to exercise your rights.

Your Choices Regarding our “Sale” or “Sharing” of Your Personal Information

“Sale” of Your Personal Information

If you are 16 years of age or older, you have the right to direct us to not sell your Personal Information for monetary or other valuable consideration at any time (the “right to opt-out”). We do not sell the Personal Information of California Residents we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the California Resident who is between 13 and 16 years of age, or the parent or guardian of a California Resident less than 13 years of age. California Residents who opt-in to Personal Information sales may opt-out of future sales at any time.

“Sharing” of Your Personal Information

If you are 16 years of age or older, you have the right to direct us to not share your Personal Information for the purposes of cross-context behavioral advertising, which is showing advertising on other websites or other media based on your browsing history with our Website (the “right to opt-out”). We do not share the Personal Information of California Residents we actually know are less than 16 years of age for this purpose, unless we receive affirmative authorization from either the California Resident who is between 13 and 16 years of age, or the parent or guardian of a Consumer less than 13 years of age. California Residents who opt-in to our sharing of Personal Information for these purposes may opt-out of future such sharing at any time.

How You May Opt-Out of Our Sale or Sharing of Your Personal Information

If applicable, you (or your Authorized Agent) may exercise the right to opt-out of the “sale” of your Personal Information for monetary or other valuable consideration and of “sharing” your Personal Information for the purposes of cross-context behavioral advertising by:

• Adjusting your cookie preferences by using clicking the “Cookie Shield” button on the bottom right of our Website, or by setting your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Website. You can find more information about cookies at http://www.allaboutcookies.org.

• Using our Opt-Out button, you may exercise this right at any time by clicking the ‘Do Not Sell or Share My Personal Information’ link below or in the footer of our Website: 

Do Not Sell or Share My Personal Information

• Global Privacy Control, you may also exercise your right to opt-out of the “sale” or “sharing” your Personal Information enabling the privacy control signal on your browser, if your browser supports it. For more information on how to configure your browser to send this signal, please see https://globalprivacycontrol.org.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize our “sale” and “sharing” of your Personal Information.

Your Choices Regarding our Use and Disclosure of Your Sensitive Personal Information

We do not collect any Sensitive Personal Information.

Personal Information Retention Periods

We will keep your Personal Information for no longer than is necessary for the purpose(s) it was provided for. Further details of the periods for which we retain Personal Information are available on request. However, we may retain any or all categories of Personal Information when your information is subject to one of the following exceptions:

• When stored in our backup and disaster recovery systems. Your Personal Information will be deleted when the backup media your Personal Information is stored on expires or when our disaster recovery systems are updated;

• When necessary for us to exercise or defend legal claims;

• When necessary to comply with a legal obligation; or

• When necessary to help ensure the security and integrity of our Website and IT systems.

Changes to This California Privacy Addendum

Company reserves the right to amend this California Privacy Addendum at our discretion and at any time. When we make changes to this California Privacy Addendum, we will post the updated addendum on the Website and update the addendum’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this California Privacy Addendum, the ways in which Company collects and uses your information described above and in the Privacy Statement, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Email: marketing@samuel.com

Postal Address:         Samuel, Son & Co., Limited

Attn: Business Information Development

1900 Ironoak Way
Oakville, ON, Canada
L6H 0N1